So I get home and I have some mail from Everest College in Skokie, IL. I find it odd because I’ve never heard of them so I know I didnt ask for any information from them. What’s dumb about this marketing is that it looks like a collection letter. It says “SECOND NOTICE!” in red block letters and its formatted like a collection letter.

Now I don’t know about you, but I really don’t want to deal with a college that can’t even send a decent letter to me. The text is even formatted like a solicitation. I’m very tempted to send them a letter with their reply envelope telling them they fail at prospect marketing and give them a huge F- for the campaign.

I left them a note saying whoever does marketing may want to re-think the strategy of sending out prospect mailings that look like collection notices and bills.