So I get home and I have some mail from Everest College in Skokie, IL. I find it odd because I’ve never heard of them so I know I didnt ask for any information from them. What’s dumb about this marketing is that it looks like a collection letter. It says “SECOND NOTICE!” in red block letters and its formatted like a collection letter.
Now I don’t know about you, but I really don’t want to deal with a college that can’t even send a decent letter to me. The text is even formatted like a solicitation. I’m very tempted to send them a letter with their reply envelope telling them they fail at prospect marketing and give them a huge F- for the campaign.
I left them a note saying whoever does marketing may want to re-think the strategy of sending out prospect mailings that look like collection notices and bills.
Published by cypheroftyr
Tanya DePass is the founder and Director of I Need Diverse Games, a non-profit organization based in Chicago, which is dedicated to better diversification of all aspects of gaming. I Need Diverse Games serves the community by supporting marginalized developers attend the Game Developer Conference by participating in the GDC Scholarship program, helps assist attendance at other industry events, and is seeking partnership with organizations and initiatives.
Tanya is a lifelong Chicagoan who loves everything about gaming, #INeedDiverseGames spawn point, and wants to make it better and more inclusive for everyone. She founded and was the EIC of Fresh Out of Tokens podcast where games culture was discussed and viewed through a lense of feminism, intersectionality and diversity. Now she’s a co-host on Spawn on Me Podcast. Along with all of that, she’s the Programming Coordinator for OrcaCon, she often speaks on issues of diversity, feminism, race, intersectionality & other topics at multiple conventions throughout the year. Her writing about games and games critique appears in Uncanny Magazine, Polygon, Wiscon Chronicles, Vice Gaming, Paste Games, Mic, and other publications.
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