So I watched the Superbowl as usual. I grew up in a household of my mother and grandmother both of whom love/d football. To this day I’d better not call my mother while a game is on or I will get hung up on. Why might that be relevant? Because we are all women, and we are not the ball crushing, pink fluffy slipper wearing, emasculating shrews that a majority of the Superbowl ads would lead you to believe all women are. I’m a sports nut, and again not some woman who lives for the chance to de-wang her man and make him carry her purse.

If you didn’t know any better, you’d swear the NFL was aiming high for misogynist of the year with their litany of ads that make it seem like all women want to do is make their men miserable and take away their beer, cars and sports for fun and because of course, all women just are bitches like that. Fuck you Dodge and whatever that tv on the go product is, I’ll keep my man hatin’ dollars over here thanks.

I’m so fucking pissed off at the utter idiocy in those ads. Yet, they refused an ad for a gay dating service and they allowed those freaks at Focus on the Family to air their anti-abortion ad? WTF? Really NFL? Are you stuck in the last century?

The most awesome yuki_onna writes up this issue much better than I did above and with less swearing and omg what the fuck is wrong with you at her LJ post on the same topic. Go read her sensible post, mine is still full of what the fucking fuck over here.

Published by cypheroftyr

Tanya DePass is the founder and Director of I Need Diverse Games, a non-profit organization based in Chicago, which is dedicated to better diversification of all aspects of gaming. I Need Diverse Games serves the community by supporting marginalized developers attend the Game Developer Conference by participating in the GDC Scholarship program, helps assist attendance at other industry events, and is seeking partnership with organizations and initiatives. Tanya is a lifelong Chicagoan who loves everything about gaming, #INeedDiverseGames spawn point, and wants to make it better and more inclusive for everyone. She founded and was the EIC of Fresh Out of Tokens podcast where games culture was discussed and viewed through a lense of feminism, intersectionality and diversity. Now she’s a co-host on Spawn on Me Podcast. Along with all of that, she’s the Programming Coordinator for OrcaCon, she often speaks on issues of diversity, feminism, race, intersectionality & other topics at multiple conventions throughout the year. Her writing about games and games critique appears in Uncanny Magazine, Polygon, Wiscon Chronicles, Vice Gaming, Paste Games, Mic, and other publications.

One thought on “I’d like to return this helping of misogyny I got with my superbowl ads please.”

  1. It’s strange that advertisers still think the Superbowl is an event for men only (and only men who buy into traditional gender roles). I see a lot of different kinds of people (rich, poor; women, men; liberal, conservative; gay, straight) all getting together in little Superbowl parties to have a good time and eat good food together.

    Can you imagine a cultural event in America that centers on traditional females and men-bashing that also commands the viewership of the entire country (including men)?

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